The fast fashion industry has a lot to answer for. Responsible for about 8-10% of global carbon emissions and almost 20% of wastewater. Many of us are aware of the solutions required to curb these detrimental effects on the environment - buy second-hand, invest in durable materials and source garments from sustainable, ethical retailers.
The environmental and societal benefits of rejecting fast fashion are widely understood; however, this altruistic lifestyle choice does come with personal advantages, even for the most ardent fashionista.
High-Quality Clothes
Opting for garments made from high-quality, sustainable materials ensures a long-lasting, durable wardrobe that will see you through a number of seasons. Fast fashion brands are notorious for producing poor-quality products due to pressure regarding affordable prices and production speed. A consequence of high consumer demand and ever-changing trends, fast fashion garments are not generally constructed with longevity as a priority.
Granted, you’ll have to spend more initially to purchase high-quality items - fast fashion is designed to be affordable; however, well-made products will last for longer, providing value for money.
Unique Style
Some of the most historically celebrated fashion icons earnt notability from developing a unique sense of style. Many of us feel pressured to go along with the latest trends, whether or not we truly like them. Rejecting fast fashion to discover your own individual style can be an exceptionally liberating process. What we wear affects how we feel; hence, wearing garments that make you feel happy, confident and empowered will boost your confidence and improve your self-image.
By scouring vintage emporiums and second-hand resources like Depop and Vinted, you can drop on unique pieces that elevate your distinctive style - no more rocking up to an event accidentally wearing the same outfit as your friend!
Personal Health
Slow fashion garments are often made from natural and organic materials. Silk, cotton, linen, and bamboo fibres are naturally hypoallergenic and effective for regulating body temperature. Purchasing from brands that supply clothing made from natural fibres, grown organically and sustainably reduces your exposure to harmful chemicals found in dyes and pesticides. Synthetic fibres that may harbour toxic chemicals can exacerbate skin conditions such as dermatitis, so if you have sensitive, problematic skin, natural clothing may be the answer.
Harnessing the slow fashion lifestyle may also benefit your mental well-being as you become more mindful and conscious of your purchases. It’s no secret that excess clutter leads to increased levels of anxiety. Decluttering and donating unwanted items in favour of a practical capsule wardrobe of garments you genuinely love promotes a calmer mind.
Supporting Small Businesses
Many small clothing businesses offer high-quality, handmade, ethically sourced garments. Women’s slow fashion companies focus on curating mindful collections featuring exceptional craftsmanship with longevity and quality in mind. Supporting a small clothing business means, in turn, supporting fair wages, fair treatment of employees and artistic integrity.
There have been numerous accounts of fast fashion companies stealing original designs from small business owners. You can help to stamp this out by supporting individual artists and designers by buying directly from their collections.
Meet New People
Sourcing slow fashion or second-hand clothing can lead to making like-minded friends. Between fashion events, vintage fairs and swishing parties, the opportunities for meeting people who share your values are plentiful. Making new friends as an adult can often seem complicated; however, by bonding over style and creativity, even via social media, you can form meaningful relationships with deeply interesting individuals.
Save Some Cash
Fast fashion is designed to take advantage of shopping habits. The dopamine rush when you return from a shopping trip and evaluate your haul may feel great at first. Still, considering the ever-rising cost of living, it may not be healthy for your budget should it become a regular activity.
Cliché though it may be, the phrase “buy cheap, buy twice” is relevant. As mentioned previously, purchasing high-quality, sustainable garments may initially set you back but will save you money in the long run. You will also likely save a great deal of money by buying second-hand. You can grab pre-loved gems at a fraction of their original retail price in charity shops, vintage fairs and car boot sales, perfect for treasure hunters.